1/12/2024 0 Comments Rubitrack and nike training clubThese activity apps are a crucial piece of the puzzle to Nike's growth strategy. Now, Nike is making the premium content permanently free. Nike previously required a subscription for premium workouts through Nike Training Club, but in March, it offered this content at no charge for 90 days to assist those staying at home during COVID-19. At the heart of Nike's digital marketplace is membership, which is revolving around an ecosystem of experiences including commerce apps like the Nike app and SNKRS, and activity apps such as Nike Running Club and Nike Training Club. All company, product and service names used in this website are for identification purposes only.While store closures around COVID-19 created a void for Nike ( NKE 0.37%) last quarter, the future is in the digital sales channel. Product names, logos, and brands are property of their respective owners. NTC in Action Content Platform Authoring Experience It currently has over 6 million active users across iOS and Android, and is available in 20 languages in 146 countries. It's repeatedly earned Apple’s Editors’ Choice for fitness, and has been downloaded 30 million times. Nike+ Training Club is the ultimate personal training mobile app. That's 3x the volume in 1/3 of the time, all while using real-time validation to strengthen the quality.)Īnd the app to soared to record hights with year-over-year performance: But after, 150+ new workouts were generated in just 3mo. In the 18mo prior to the release of the content platform product, 50 workouts were produced. We reduced the average time-to-market from 6 weeks down to just 1 week - a dramatic operational cost reduction. Resultsįor earlier versions of NTC, to roll out just one new workout was a huge investment. NTC still runs on this platform today, and more fresh content is added each season to keep pace with trends and the ever-changing needs of Nike's business. Workouts created by the world's best trainers, pro athletes like Serena Williams and Cristiano Ronaldo and even celebrity guestsįollowing the initial launch I helped guide through the planning of subsequent releases for bug fixes and major new features, like the re-introduction of yoga (the top user request after it was phased out of an earlier version of the app), collections, and unlockable challenges + achievements.Personalized training plans that adapt to you and your schedule.Extensive workout catalog to offer variety, with new options for duration, body weight and equipment.The content platform brought life to many desirable features, such as: With an incredible but lean team, on a shoestring budget, and in an entirely too compressed timeline, Nike+ Training Club v5 launched in 2016 behind a massive media blitz. Given the high visibility of this work extra care was taken to over-communicate and manage stakeholder expectations. My role as product lead was to partner closely with the Nike Master Trainers and app development team to decipher the requirements and organize the roadmap into a sharp product vision, mitigating risks and ruthlessly prioritizing. ![]() It was certainly the first of its kind for any experience at Nike, and had never before been done for any native mobile application of scale from any app publisher. While the concept of a "headless" CMS is commonplace today, it was unheard of for the time. Through a series of design thinking exercises we envisioned and successfully presented the concept of a decoupled CMS (where the back-end CMS and front-end app are separate entities that communicate via a bespoke content service manifest). This includes all of the accompanying assets (video, images, localized audio and text) and meta (skill level, intensity, duration or focus area) needed to compose, test, refine and ship premium workouts. ![]() My team developed a mission critical content platform product to house and serve the app the very thing it's famous for - workouts. In 2015 Nike set out to build an all-new version of NTC using modern technology that would set the product up for success for years to come. It made its debut in January 2009, and grained an impressive following within women's fitness.ĭespite iterative updates and improvements over time, the app's potential to grow and evolve alongside Nike's broader business strategy was limited. NTC is Nike's first-ever native mobile app.
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